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How adviceDirect works

With adviceDirect you’ll get all the features you enjoy with online investing, along with continuous portfolio monitoring and trade recommendations to help you keep your investments on track. Plus, a team of advisors to support you in reaching your goals.

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How adviceDirect works with you

1. We get to know you

Our investment professionals will take the time to get to know you, your unique financial needs, and goals so you can receive an end-to-end investing experience that’s completely tailored to you.

2. We’ll match you with a profile

Using what we’ve learned, we’ll match you with an that’s tailored to your investment goals.

3. We help build your portfolio

Once you’re assigned a profile, we help you build or balance your portfolio’s composition. We recommend accounts and the right mix of , but you make the final decision.

  • 1. Asset allocation

    Ensure you’re holding the right mix of equities, fixed income, and cash to maximize growth or provide enough buffer to keep your portfolio on track.

  • 2. Diversification

    Improve your portfolio’s growth by monitoring how spread out your portfolio is across different industries and sectors.

    

  • 3. Rating

    Get buy, sell, and hold ratings, based on a system that scans 24 fundamental aspects of a company’s value to ensure you’re holding quality assets.

  • 4. Risk

    Assess the risk levels of all your securities and receive specific advice on how to reduce your exposure if you’ve gone above your risk limit.

Ongoing advisor support

When you want to consult with an expert, you can. Our licensed advisors are only a phone call away whenever you want to discuss your portfolio strategy, any advice you’ve received, or simply how to get the most out of adviceDirect.

Advisors can help:

  • Clarify investment recommendations
  • Review your portfolio
  • Discuss investment strategies
  • Provide additional market research
  • Review and explain notifications
  • Offer instruction on using adviceDirect’s tools and dashboard

Tools and research

With your investing knowledge and our powerful tools and research we can work together to help you invest smarter.

  • Get objective perspectives on North American-listed companies from BMO Capital Markets, and our partnerships with top research providers, like MarketGrader and Morningstar.

  • We have third-party ratings from MarketGrader, featuring target prices, Lipper Fund ratings for ETFs and capture ratings, for Canadian and U.S stocks. Using 24 indicators, MarketGrader assigns daily scores to these areas and combines them to indicate a buy, hold or sell recommendation.

  • Give your portfolio the edge it needs with insights that are:

    • Tailored to the stocks you own or have in your Watchlist
    • Event-driven, based on key financial data such as an earnings release or dividend announcement
    • Ranked within your feed based on key events and the weight of securities in your portfolio
  • Our trade ideas are personalized to you, easy-to-follow and based on industry leading investment research. We use third-party data to present top-performing stocks of interests. This is a great way to find new opportunities and learn about new companies you may have not considered.

  • Our watchlists let you follow up to 50 different stocks and options at a time. With our watchlists you can:

    • Follow their performance.
    • Retrieve a personalized list of stocks.
    • Get easy access to current quotes and track analysts’ ratings.

     

  • Our industry-leading ESG insights can help give your investment strategy an edge with research & ratings that allow you to invest through a sustainable lens.

    Powered by MSCI, an industry-leading ESG research provider covering 821,400+ equity and fixed income securities around the globe, these insights can help you identify high ESG rated companies driving change – from adopting innovative green technologies to a more equal and inclusive workplace.

    • Review the overall ESG rating of any company or ETF and see how each performs under the three pillars of Environmental, Social, and Governance.
    • Compare ESG ratings of any company to its stock price and to its industry peers.
    • Identify industry leaders based on long-term risks such as climate change, human capital, corporate behaviour, board diversity, and more.
    • Stay informed of industry-specific business issues that may create significant risks and opportunities.
    • Analyze controversies and companies' adherence to international norms and principles.

    Invest through a sustainable lens with our industry-leading ESG insights today.

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Our platform is flexible to fit your needs

  • adviceDirect Preview

    Explore a sample of adviceDirect's tools and insights, check your portfolio’s health and watch your favourite stocks - free with adviceDirect Preview.

    Learn More
  • adviceDirect Premium

    Receive personalized advice, exclusive research and comprehensive financial planning from your dedicated advisory team at no extra cost with adviceDirect Premium - once you or your family holds over $500,000 in assets.

    Learn more

What makes adviceDirect different

adviceDirect offers you tools, recommendations and services that you won’t find at any other online brokerage, plus the features you’ve come to expect with online investing.

chart comparing the features of different B M O online investing accounts

adviceDirect

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Self Directed

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Tools and research

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Goal-based financial planning

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Per-Trade Commissions

Included in Advisory Fee

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Advisor support

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Portfolio monitoring

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Trade recommendations

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Invest on the go with the new BMO Invest App

  • Use your preferred biometric log in method to access your adviceDirect account while on the move and start trading now
  • Easily access your online investing account with personalised advice and continuous portfolio monitoring for more informed investing decisions
  • Monitor your investments using MyAdvice based on your asset allocation, diversification, ratings, and risk

Note: The BMO Invest app is designed for mobile phones. For the best BMO InvestorLine experience on tablets please use the latest version of your web browser. Supported browsers include Chrome, Edge, Firefox and Safari.

Ready to start investing with adviceDirect?

Want to learn more about investing? Check out these helpful articles.

    Learn more about how to stay on top of your investments and make confident choices

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    adviceDirect FAQs

    • adviceDirect continuously monitors your portfolio to ensure your recommendations match your investor profile. You'll be notified right away of any areas that need attention with buy, hold and sell recommendations so you can adjust your portfolio to ensure you stay on track.

      We provide direction and help you maintain the right mix of equities and fixed income for your investor profile.

    • adviceDirect will send you notifications (either by email or a secure MyLink™ inbox) alerting you to any issues in your portfolio and what action you should take to bring it back in line with your investor profile.

      These include:

      • Alerts advising you that there is an issue with your portfolio's asset allocation, diversification or risk
      • Order fill notifications each time an equity order has been filled
      • Rating change of an equity or mutual fund in your portfolio
      • Corporate actions that need your attention
      • Non-qualified securities in your registered account
      • Market, stock and news alerts
      • Alert that your eStatement is ready to be viewed
    • adviceDirect provides comprehensive ratings on equities, mutual funds and ETFs from our respected third-party partners Morningstar and MarketGrader:

      Morningstar

      Morningstar Inc. is a leading provider of independent investment research in North America, Europe, Australia and Asia. Morningstar's benchmarking and classifications are widely recognized as the industry standard by asset managers, fund companies and financial intermediaries.

      Its ranking system analyzes individual exchange traded and mutual funds using a measurement of risk adjusted return of the past 3 years then assigns a score between 0-100 that indicates a buy, hold or sell recommendation.

      Marketgrader

      MarketGrader.com is an independent research provider who analyzes four key aspects of a public company's finances: growth, value, profitability and cash flow – for up to the past five years.

      It assigns a daily score to these areas, based on 24 fundamental indicators, and combines them into an overall score between 0-100 for that company's security that indicates a buy, hold or sell recommendation.

    • adviceDirect specialists are licensed advisors who can discuss your portfolio, the advice you receive and how to take full advantage of the technology. They have many years of experience dealing with equities, mutual funds, ETFs and fixed income products.

    • You can open the following types of accounts with adviceDirect: Cash, Margin, Retirement Savings Plan, RESP, TFSA, RRIF, Prescribed Retirement Income Fund, Registered Locked in Savings Plan, Life Registered Income Fund, Locked in Retirement Fund, Restricted Life Income Fund and Locked in Retirement Account.

      Get started any of the following ways:

      • Call us at 1-888-776-6886 between 8 a.m. and 6 p.m. ET, Monday to Friday.
      • Drop in to any BMO Bank of Montreal branch or book an appointment.
      • Visit the InvestorLine Store at 100 King St W, Toronto, ON M5X 1H3
      • Complete an online application.
      • Download and print an application, fill it in and drop it off at a BMO Bank of Montreal branch or mail it to:
      • BMO InvestorLine adviceDirectFirst Canadian Place100 King St. W., Floor B1Toronto, ON M5X 1H3

      Once you start your application, an advisor will go through a full KYC interview to get you started as an adviceDirect client.

    • Visit our FAQ page.

    Have questions? That’s what we’re here for.

    • Call us

      Connect with an Investment Advisor for account-related questions from Monday to Friday 8 a.m. to 6 p.m. ET.

      1-844-274-3762 North America (Toll-free)

      1-416-355-8366 International (Collect call)

    • Chat with us

      Connect with a Specialist from Monday to Friday 8 a.m. to 8 p.m. (ET).

    • Let us contact you

      Have one of our Specialists contact you to discuss your needs.