We are involved in a broad range of sponsorships and events. Our support reflects our values, has a positive impact on the diverse communities we serve and, ultimately, helps build our business. Sponsorships are selected based on community impact and social benefit. BMO’s Chief Marketing Officer is the most senior position with responsibility for sponsorships.
How to apply for a sponsorship in Canada
How to apply for a sponsorship in the U.S.
Sponsorships in Canada
Sponsorships in the U.S.
BMO and Soccer
Our commitment to soccer extends throughout neighbourhoods and
communities across Canada, with over 15,000 youth house league
soccer players proudly wearing "BMO" on their jersey.
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BMO Nations’ Cup and Equestrian Sport
As the founding sponsor of Spruce Meadows, BMO Financial Group has a long and
proud history of supporting equestrian sport in Canada. Since 1977, BMO
has sponsored the BMO Nations’ Cup at Spruce Meadows, attracting
the top international show jumping teams to compete in Canada. In addition,
BMO proudly sponsors Canadian Equestrian Team member, Ian Millar.
Bank of Montreal has been the title sponsor of one
of Vancouver’s oldest health and fitness-related events,
the BMO Vancouver Marathon for the past seven years.
In 2013, there were over 16,000 triumphant runners
and walkers from 43 countries
taking part in the full and half marathon races.
BMO is proud to be aligned with a community-based
event that is well-loved by
spectators and participants
BMO Financial Group is proud to be a Champion level partner with the Calgary
Exhibition & Stampede. This level of sponsorship includes the naming
rights to the BMO Centre trade and convention facility.
During Stampede, BMO has a 10-Day Kids’ Zone
on park. This area focuses on family entertainment
and western fun during park hours. Also, BMO
Power of Blue is activated at the main gates and and through our BMO MasterCard booths.
BMO Customers will be given priority lines to enter the Stampede as well as
an opportunity to receive discounts on park by using their BMO Debit or BMO
The extensive partnership between BMO Financial Group
and Calgary Stampede, which began when BMO became the Stampede's
official banker in 1912, includes
the continuation of title sponsorships of the BMO Farm Family Awards, honouring
the contribution of those working in the agriculture industry and BMO Kids
Day, which brings out more than 25,000 people annually for a free pancake
breakfast and plenty of fun family entertainment.
BMO is proud to partner with the Calgary Stampede
celebrating Western heritage and the importance of agriculture
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On October 30, 2013, BMO announced a multi-year sponsorship
agreement that makes BMO the Official Bank of the Toronto
Raptors NBA franchise. The agreement builds on a long-time
partnership between BMO and Maple Leaf Sports & Entertainment.
As title sponsor, BMO will have a strong brand presence
throughout the Air Canada Centre, on the court, as well
as broadcast and online. The popularity of basketball
in Canada is on the rise with a 19% increase in television
viewership over the past year and an estimated 6.7 million
fans across the country. Through this sponsorship, BMO
will reach a large base of new and existing customers
and extend the BMO brand to an important and growing
BMO Financial Group and the Canadian Hockey League announced
BMO as the Official Bank of the Canadian Hockey League
in 2011. The four-year agreement also designates BMO
as the Official Bank of each of the CHL's member hockey
leagues: the Ontario Hockey League, the Western Hockey
League, and the Quebec Major Junior Hockey League.
The sponsorship builds on BMO's partnership
with the CHL of more than 10 years and affirms BMO's exclusivity
as a financial services sponsor of the league in the
retail banking category. It also engrains a presence
with the 48 teams who currently participate in the
CHL Affinity MasterCard program, which enables CHL
fans to support their favourite teams through branded
The BMO Ultimate Fan Contest is part of
several special fan appreciation initiatives taking
place during BMO's third year as the Official Bank
of the CHL. Other
CHL events during BMO-focused initiatives take place
the league's national marquee events: the MasterCard
Memorial Cup, the Subway Super Series and the Home
Hardware CHL/NHL Top Prospects Game. BMO also incorporates
of Blue program - which provides special
perks to BMO customers each week at CHL hockey games
Canada, including the opportunity to win a pre-loaded
MasterCard - in 48 arenas across Canada that are
home to CHL's member teams.
Between October 13 and December 6, 2013, BMO Ultimate
CHL Fan Appreciation Night was held in 42 communities
across Canada. Forty-two BMO Ultimate CHL Fans were crowned
in their respective communities. From these winners,
three Ultimate Fans will be named the BMO Ultimate CHL
Fan for each of their respective leagues – the
OHL, WHL, and QMJHL – and will receive the grand
prize trip to London, Ontario in May 2014 for the MasterCard
In 1989, BMO Financial Group became a Founding Sponsor
of Kids Help Phone, Canada’s online and phone counselling
service for youth. Every day, young people ages 5-20
from communities across Canada reach out to the professional
counsellors at Kids Help Phone. It’s free, anonymous
and confidential, and always there, 24 hours a day, seven
days a week. The money we raise goes to support this
essential, bilingual service, ensuring the 6.5 million
young people in Canada have access to the help and hope
they need, when they need it most.
Taking place every year on Thanksgiving weekend in the beautiful Okanagan Valley,
this fun-filled family event raises much-needed funds for the Sunshine Foundation:
Dreams for Kids, a national charity that helps make dreams come true for children
living with severe physical disabilities or life-threatening illnesses.
Business Book Award
BMO is a proud sponsor of the National Business Book Award, an annual award given
to the author of a pre-eminent business-related book published in Canada. A prize
of $20,000 is awarded annually in the spring at a luncheon co-hosted by BMO and
PricewaterhouseCoopers. The winners are determined by a panel of prominent individuals
from the business and academic sectors.
BMO has been a supporter of the Ontario Plowmen's Association's
International Plowing Match and Rural Expo since 2007.
The sponsorship has since evolved into a four-year partnership,
announced in 2012, whereby BMO is the Presenting Partner
from 2012 to 2016 inclusive. As part of the partnership,
BMO introduced the inaugural BMO Farm Family Awards in
Ontario in 2012. Recognizing farm families is an integral
part of BMO's commitment to agriculture.
BMO and Soccer
As a partner of the Canadian Soccer Association (CSA), BMO supports Canada’s
National Men’s and Women’s teams, who represent our country at
home and abroad.
BMO is the premier partner and jersey sponsor of Toronto
supporting the team since their 2007 inaugural season.
At home, Toronto FC plays
Field, Canada’s first soccer-specific stadium. BMO Kickin’ with
TFC is a youth program which helps kids fundraise for
their club and take part in exciting pre-match activities.
BMO is also the premier sponsor of the Montreal
Impact and proudly
has its BMO logo on the jersey. BMO sponsors the Team Up with the
Impact program, supporting youth soccer players from the grass up.
As the first Founding Partner of Vancouver
Whitecaps FC, BMO
sponsors the Kickin’ with the ‘Caps program, integrating
youth soccer players into each home match while providing
BC soccer clubs
the opportunity to fundraise.
BMO® Team of the Week is a contest that rewards youth soccer
teams that display team pride, spirit, community commitment and
passion for the game. Youth soccer teams across the country between
the ages of 7-12 are eligible to win $125,000 to refurbish their
community soccer field, a trip for the whole team and other great
Visit www.BMOsoccer.com to
BMO Financial Group has been a sponsor of the Stratford
Festival since its opening day over half a century ago. BMO
is proud to be a production sponsor of Othello for the 2013
season, running from August 4 to October 19.
Cycle for Sight is a one-day fundraiser to support
the Foundation Fighting Blindness (FFB), Canada's
leading charity funding vision research to end blindness.
BMO is a
founding sponsor of the event, as well as a corporate
sponsor of the FFB. The ride has raised more than $1.6 million
sight saving research since 2009. This year there
are Cycle for Sight events in Toronto, Ottawa, and Vancouver.
BMO is proud to support Polo for Heart, taking place
annually at The Toronto Polo Club in Richmond Hill,
Ontario. Polo for Heart has brought players from around the
has raised funds for heart and stroke related charities
for over 34 years. This exciting event features two international
polo matches each day, as well as boutiques, a silent
half-time entertainment, the traditional champagne
divot stomp, and a BMO Kids' Zone with fun activities for
and Remembrance Run
BMO is the Presenting Sponsor of the Pride and Remembrance
Run, an annual five-kilometre fundraising run/walk
for lesbian, gay, bi-sexual and transgendered (LGBT)
charities in the Greater
Toronto area. It has become an annual tradition promoting
and fostering community spirit, goodwill, volunteerism
and sportsmanship in the LGBT community.
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