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HomePersonal BankingWealth ManagementSmall BusinessCommercialCorporate & InstitutionalAbout BMO

Sponsorship

We are involved in a broad range of sponsorships and events. Our support reflects our values, has a positive impact on the diverse communities we serve and, ultimately, helps build our business. Sponsorships are selected based on community impact and social benefit. BMO’s Chief Marketing Officer is the most senior position with responsibility for sponsorships.

How to apply for a sponsorship in Canada

How to apply for a sponsorship in the U.S.

Sponsorships in Canada

Sponsorships in the U.S.

Highlights:

BMO Nations' Cup BMO Vancouver Marathon Calgary Stampede
BMO - Official Bank of the Toronto Raptors BMO - Official bank of the CHL Kids Help Phone
BMO Okanagan Marathon The National Business Book Award Ontario Plowmen's Association
BMO soccer Stratford Festival Cycle for Sight
Polo for Heart Pride and Remembrance Run  

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BMO Nations' Cup

 

BMO Nations’ Cup and Equestrian Sport
As the founding sponsor of Spruce Meadows, BMO Financial Group has a long and proud history of supporting equestrian sport in Canada. Since 1977, BMO has sponsored the BMO Nations’ Cup at Spruce Meadows, attracting the top international show jumping teams to compete in Canada. In addition, BMO proudly sponsors Canadian Equestrian Team member, Ian Millar.

BMO Vancouver Marathon

 

BMO Vancouver Marathon
BMO Bank of Montreal has been the title sponsor of one of Vancouver’s oldest health and fitness-related events, the BMO Vancouver Marathon for the past seven years. In 2013, there were over 16,000 triumphant runners and walkers from 43 countries taking part in the full and half marathon races. BMO is proud to be aligned with a community-based event that is well-loved by spectators and participants alike.

Calgary Stampede

 

Calgary Stampede
BMO Financial Group is proud to be a Champion level partner with the Calgary Exhibition & Stampede. This level of sponsorship includes the naming rights to the BMO Centre trade and convention facility.

During Stampede, BMO has a 10-Day Kids’ Zone on park. This area focuses on family entertainment and western fun during park hours. Also, BMO Power of Blue is activated at the main gates and and through our BMO MasterCard booths. BMO Customers will be given priority lines to enter the Stampede as well as an opportunity to receive discounts on park by using their BMO Debit or BMO MasterCard.

The extensive partnership between BMO Financial Group and Calgary Stampede, which began when BMO became the Stampede's official banker in 1912, includes the continuation of title sponsorships of the BMO Farm Family Awards, honouring the contribution of those working in the agriculture industry and BMO Kids Day, which brings out more than 25,000 people annually for a free pancake breakfast and plenty of fun family entertainment.

BMO is proud to partner with the Calgary Stampede celebrating Western heritage and the importance of agriculture to Albertans.

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BMO - Official Bank of the Toronto Raptors

 

Toronto Raptors

On October 30, 2013, BMO announced a multi-year sponsorship agreement that makes BMO the Official Bank of the Toronto Raptors NBA franchise. The agreement builds on a long-time partnership between BMO and Maple Leaf Sports & Entertainment. As title sponsor, BMO will have a strong brand presence throughout the Air Canada Centre, on the court, as well as broadcast and online. The popularity of basketball in Canada is on the rise with a 19% increase in television viewership over the past year and an estimated 6.7 million fans across the country. Through this sponsorship, BMO will reach a large base of new and existing customers and extend the BMO brand to an important and growing Canadian demographic.

BMO - Official bank of the CHL

 

Canadian Hockey League

BMO Financial Group and the Canadian Hockey League announced BMO as the Official Bank of the Canadian Hockey League in 2011. The four-year agreement also designates BMO as the Official Bank of each of the CHL's member hockey leagues: the Ontario Hockey League, the Western Hockey League, and the Quebec Major Junior Hockey League.

The sponsorship builds on BMO's partnership with the CHL of more than 10 years and affirms BMO's exclusivity as a financial services sponsor of the league in the retail banking category. It also engrains a presence with the 48 teams who currently participate in the BMO CHL Affinity MasterCard program, which enables CHL fans to support their favourite teams through branded credit cards.

Kids Help Phone

 

Kids Help Phone

In 1989, BMO Financial Group became a Founding Sponsor of Kids Help Phone, Canada’s online and phone counselling service for youth. Every day, young people ages 5-20 from communities across Canada reach out to the professional counsellors at Kids Help Phone. It’s free, anonymous and confidential, and always there, 24 hours a day, seven days a week. The money we raise goes to support this essential, bilingual service, ensuring the 6.5 million young people in Canada have access to the help and hope they need, when they need it most.

BMO Okanagan Marathon

 

BMO Okanagan Marathon

Taking place every year on Thanksgiving weekend in the beautiful Okanagan Valley, this fun-filled family event raises much-needed funds for the Sunshine Foundation: Dreams for Kids, a national charity that helps make dreams come true for children living with severe physical disabilities or life-threatening illnesses.

The National Business Book Award

 

National Business Book Award

BMO is a proud sponsor of the National Business Book Award, an annual award given to the author of a pre-eminent business-related book published in Canada. A prize of $20,000 is awarded annually in the spring at a luncheon co-hosted by BMO and PricewaterhouseCoopers. The winners are determined by a panel of prominent individuals from the business and academic sectors.

Ontario Plowmen's Association

 

Ontario Plowmen's Association

BMO has been a supporter of the Ontario Plowmen's Association's International Plowing Match and Rural Expo since 2007. The sponsorship has since evolved into a four-year partnership, announced in 2012, whereby BMO is the Presenting Partner from 2012 to 2016 inclusive. As part of the partnership, BMO introduced the inaugural BMO Farm Family Awards in Ontario in 2012. Recognizing farm families is an integral part of BMO's commitment to agriculture.

BMO soccer

 

BMO and Soccer

Our commitment to soccer extends throughout neighbourhoods and communities across Canada, with over 20,000 youth house league soccer players proudly wearing "BMO" on their jersey.

Toronto FC

BMO is the premier partner of Toronto FC, supporting the team since their 2007 inaugural season. At home, Toronto FC plays at BMO Field, Canada’s first soccer-specific stadium. BMO Kickin’ with TFC is a youth program which helps kids fundraise for their club and take part in exciting pre-match activities.

Montreal Impact

BMO is also the premier sponsor of the Montreal Impact and proudly has its BMO logo on the jersey. BMO sponsors the Team Up with the Impact program, supporting youth soccer players from the grass up.

Vancouver Whitecaps FC

As the first Founding Partner of Vancouver Whitecaps FC, BMO sponsors the Kickin’ with the ‘Caps program, integrating youth soccer players into each home match while providing BC soccer clubs the opportunity to fundraise.

Stratford Festival

 

Stratford Festival
BMO Financial Group has been a sponsor of the Stratford Festival since its opening day over half a century ago. BMO is proud to be a production sponsor of Othello for the 2013 season, running from August 4 to October 19.

Cycle for Sight

 

Cyle for Sight
Cycle for Sight is a one-day fundraiser to support the Foundation Fighting Blindness (FFB), Canada's leading charity funding vision research to end blindness. BMO is a founding sponsor of the event, as well as a corporate sponsor of the FFB. The ride has raised more than $1.6 million for sight saving research since 2009. This year there are Cycle for Sight events in Toronto, Ottawa, and Vancouver.

Polo for Heart

 

Polo for Heart
BMO is proud to support Polo for Heart, taking place annually at The Toronto Polo Club in Richmond Hill, Ontario. Polo for Heart has brought players from around the world and has raised funds for heart and stroke related charities for over 34 years. This exciting event features two international polo matches each day, as well as boutiques, a silent auction, half-time entertainment, the traditional champagne divot stomp, and a BMO Kids' Zone with fun activities for kids.

Pride and Remembrance Run

 

Pride and Remembrance Run
BMO is the Presenting Sponsor of the Pride and Remembrance Run, an annual five-kilometre fundraising run/walk for lesbian, gay, bi-sexual and transgendered (LGBT) charities in the Greater Toronto area. It has become an annual tradition promoting and fostering community spirit, goodwill, volunteerism and sportsmanship in the LGBT community.



Raptors 905 - We the North

 

Raptors 905
As the Official Bank of NBA Canada, we're excited to partner with MLSE in welcoming the newest member of the NBA Development League: the Raptors 905. This is the first Canadian team to join 18 American teams in the NBA's official minor league and we're proud to be their Official Bank. With their home opener on November 19, 2015, the 905 area code is considered to be a "hotbed" for Canadian basketball talent. Eight of the 13 current Canadian NBA players are from this area. That's why the team's tagline is "The road to the Six starts here"; the Raptors 905 is all about the journey to the NBA – specifically, the Toronto Raptors who are sometimes referred to as the Six (for Toronto's 416 area code). Fans have the chance to see the next generation of Raptors players and Canadian talent, as well as the coaches, referees and office executives who are pursuing the NBA dream too. It’s an opportunity to experience basketball in a family friendly environment with affordable tickets and accessible venues – like the Hershey Centre in Mississauga, Ontario.


NBA

JR NBA

 

NBA Canada & Jr. NBA
On March 9, 2015, BMO Financial Group and the National Basketball Association (NBA) announced a multiyear partnership that will make BMO the Official Bank of NBA Canada. The agreement is the league's first partnership with a Canadian bank and will also make BMO an official partner of the Jr. NBA program in Canada.

BMO Financial Group has signed on as the Founding Partner of the Jr. NBA in Canada, which will teach fundamental skills and the values of the game. The program launched in the fall of 2015, following NBA Canada's successful pilot Jr. NBA program in 50 Canadian communities in 2014. The program will reach five million youth in the U.S. and Canada over the next two years through a series of basketball clinics, skills challenges and tournaments. To reach its goal, the NBA has developed a Jr. NBA partnership network that includes youth basketball programs of all NBA, WNBA and NBA Development League teams, elementary and middle schools, military bases and longstanding community partners, including the YMCA.

To develop basketball in Canada further, BMO will serve as an associate partner of the NBA Canada Series. The NBA Canada Series is a slate of preseason games played across Canada (four cities in 2015) that celebrates basketball with live NBA action, interactive fan events and community outreach programs.

The partnership will also include BMO activation around NBA All-Star 2016 in Toronto, the first NBA All-Star to be held outside of the United States. On November 19, 2015, BMO launched a cross-country tour to build excitement for the NBA All-Star 2016 in Toronto: the BMO NBA All-Star Kidsfest Tour. The tour is an interactive family-friendly event featuring Jr. NBA clinics, appearances by NBA legends, dance classes led by NBA dancers, and a youth art program that invites the community to design a canvass which will be displayed during NBA All-Star 2016. At Kidsfest, young sports enthusiasts will also have the chance to try their hand at news making through the popular BMO Junior Reporter Contest. With programs for hardcore fans, players, and youth, the BMO NBA All-Star Kidsfest Tour is another way we support grassroots basketball in communities across Canada. BMO employees are getting in the game too by recruiting volunteers for the 15 major events across the country. The tour will feature 50 events: 15 major events, and 35 satellite events, which will reach 6,000 kids in 50 communities. We are proud to partner with YMCA Canada, where the majority of events will take place. We will also be involved in the Bell NBA All-Star Challenge, which invites basketball enthusiasts ages 16 and older to realize their All-Star dreams. Canada's top three-point shooters, skills challenge competitors and dunkers will compete for a national title at NBA All-Star 2016.

To promote our partnership, we recently introduced a new TV ad which is airing now as part of the NBA Canada Series and will also play throughout the Raptors season. The spot was described by The Globe and Mail as taking an "unorthodox approach" and helps answer the question, "What does a bank like BMO know about basketball?"


nba ambassadors

 

BMO NBA Player Ambassadors
On August 16, 2015 BMO Financial Group announced endorsement deals with four of the biggest names in Canadian hoops: NBA Rookie of the Year Andrew Wiggins of the Minnesota Timberwolves; Kyle Lowry of the Toronto Raptors; Kelly Olynyk of the Boston Celtics; and Tyler Ennis of the Milwaukee Bucks. The endorsements enhance BMO's sponsorship of basketball as it continues to develop the sport in Canada at the grassroots level. 4 million Canadians play the game with nearly one-in-two (42 per cent) Canadians aged 12-17 years old. We joined forces with four of the biggest stars in Canadian basketball to lead a youth clinic at the Air Canada Centre. This camp was the first step in our exciting new endorsement - a first-of-its-kind sponsorship for BMO – and gave participants a chance to practise their favourite sport with a few of their idols. The 50 young players were selected from basketball clubs across the GTA related to each star as they ran through drills that focused on teamwork and fundamentals.


BioSteel

 

BioSteel
To celebrate the game of basketball in Canada, BMO is the Official Bank of the BioSteel All Canadian High-School Basketball Game and signed a multi-year deal. The event will be held in April, 2016 feature the top 24 male athletes born in 1996 or later who are either Canadian-born or enrolled in a Canadian institution. The top 24 will come to Toronto to work with Canadian coaches and trainers in a series of events, including: on-and-off court training, community outreach, skills competitions, and the all-star game. Biosteel has existing relationships with Andrew Wiggins & Tyler Ennis – two of BMO’s NBA player ambassadors.


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